People are finally incorporated into the video, the first person is a body lying on the ground, no indication if he’s alive or dead. Kendrick is treating TPAB not as a finished product but a continued work in progress, capable of shape shifting as needed. The skateboarder disappears and the scene changes abruptly.Īfter the switch is the first time we truly hear Kendrick, reciting the poem that is spoken throughout TPAB, although it’s important to notice that it’s not the same poem as the album, small tweaks are made. I thought my computer froze the first few times I watched it but no, for reasons I can’t fathom it’s intentional. The video freezes like a buffering computer or a glitch in the matrix when a skateboarder appears soaring across the sky. The next scene is where things get weird. The addition of a drunken Kendrick in a hotel room on the verge of jumping from the 16th floor mixed into this array of images would perfectly symbolize the depression and loneliness of “U.” It’s like a mini video within the video, a sign of things to come. They intertwine an audio clip of “loving me is complicated” in the background before our ears are filled with Kendrick’s horrifying scream from “U.” Both screams are used during a strange shot of a black ceiling with mini lights glowing.
Zooming in on the Port of Oakland, boats at sea, a neighborhood cloaked by smoke and sky scrapers. The first 30 seconds is completely b-roll footage that’s made into a slideshow of deserted locations, bleak and almost apocalyptic imagery. It’s a black and white tone with a deep contrast that gives off a gorgeous yet ominous ambiance. The video begins with a wide angle shot of the Oakland Bay Bridge in a color that can only be described as dark sky paradise (you’re welcome Sean).
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